UI Design
2024 Paris Olympics Design System
Amorphian founder, Julz Calasicas, joined NBC in 2015 to work on the 2016 Rio Olympics website as an associate technical project manager. A decade later, he's reimagined the iconography and applied it to the existing design system.
Stage 2: Refine
After the initial research and brainstorming stage, we moved on to refining our ideas. This stage involved transforming the fleur-de-lis motif into a variety of sports. We personified the symbol, giving it an anthropomorphic shape that allowed it to interact with objects, its environment, and other sports symbols. A key part of this stage was designing both positive and negative versions of the design elements to ensure compatibility with light and dark modes.
Stage 3: Reimplement
With a new set of sports icons in hand, we proceeded to the application stage. This involved analyzing the existing design system and reworking the pictograms across various digital platforms, including over-the-top (OTT) streaming, desktop, and mobile devices. Our research into the existing design system allowed us to replicate essential elements while incorporating our newly designed fleur-de-lis icons. The result was a unified and dynamic identity that effectively communicated the spirit of the 2024 Paris Olympics.
Other projects
Energy Vampires PSA
An animated public service announcement inspired by Japanese lore. The main message warns viewers of three types of energy vampires with storytelling and sound effects.
2024 Pele Award Winner
The American Advertising Federatio District 13 awarded Amorphian founder, Julz Calasicas, a Gold Pele Award in publication design for his compositional layouts.
