UX UI

Made In Hawaii Festival Website Redesign

The user journey of a kama'aina user interested in becoming a vendor at a large scale festival. The redesigned website features a megamenu to drive users into attending this iconic event.

Role

UX/UI Designer

Objective

Interactive Designs

Software

Figma

Stage 1. User Research

Analyzed the strengths and weakness of the current Made in Hawaii Festival branded website. Applied a user-centric approach to inform the design strategy. Created user personas in the Project Brief to inform content strategy.

Stage 2. Design & Content Strategy

Reorganized the information hierarchy by categorizing content into a user-based navigation system. Identified sub-pages to be feature in the megamenu. Sourced social media for image stills and assets.

Stage 3. Prototype Development

Atomic Design: Applied Brad Frost's Atomic Design concepts to progressively increase the complexity of components including top-bar navigation and micro-interactions.
Wireframing: Created two responsive and interactive low-fidelity wireframes in Figma:
1. Section-based layout
2. Megamenu navigation
High-Fidelity Prototyping: Designed dynamic logo by creating a masked component in Figma. Created collage homepage hero asset with fade-in animation. Designed UI elements in megamenu.

Stage 4. User Feedback & Refinement

Increased level of detail and variety for megamenu content. Applied culturally significant visual elements. Developed kama'aina sub-page to drive engagement.

View Figma Prototype

Next Steps

Build responsive mobile design by utilizing auto-layouts and components.
Design the information architecture in a mobile megamenu.
Expand sub-page designs.

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